1. PHARMACEUTICAL
    • ASSIGNMENT:
      • The challenge was to recruit a variety of hospital professionals including Respiratory Therapists, Nurse Educators, Pharmacists, Chief Quality Officers, etc. to participate in national telephone interviews and in-office interviews in the Philadelphia area regarding their use of hospital systems.
    • SOLUTION:
      • Networking via LinkedIn, rather than the customary “contact and wait” recruiting method of dialing and faxing, was the selected methodology.
    • OUTCOME:
      • The response was overwhelming and the quota of six C-level personnel was met in two days. Over a dozen more interested respondents from all over the country were turned away.

 

  1. NATIONAL PHARMACY CHAIN
    • ASSIGNMENT:
      • The target audience was men and women in the Chicago area at various phases of auto-immune disorders, an audience with an estimated incidence of 1%. Respondents were going to be required to complete an in-home/in-store deep dive interview on behalf of national pharmacy chain.
    • SOLUTION:
      • A combination of compelling, targeted Facebook ads and a visually stimulating landing page to identify, screen, and schedule qualified respondents was successfully employed.
    • OUTCOME:
      • Client quotas were met with thoughtful, engaged respondents.

 

  1. PHARMACEUTICAL
    • ASSIGNMENT:
      • The target audience was parents of pre-teens who were recently diagnosed with Growth Hormone Deficiency (GHD) as well as the children themselves, on behalf of a major pharmaceutical company in conjunction with the FDA.
    • SOLUTION:
      • They were recruited on a national level to participate in telephone IDI’s, by employing targeted Facebook ads using pertinent keywords as well as direct messaging networking on relevant Social Media pages.
    • OUTCOME:
      • Child and parent interviews were successfully completed despite a 1% incidence level.