1. PUBLICATION GEARED TOWARDS MEDICAL PROFESSIONALS
    • ASSIGNMENT:
      • The challenge was to recruit a variety of hospital professionals including Respiratory Therapists, Nurse Educators, Pharmacists, Chief Quality Officers, etc. to participate in national telephone interviews and in-office interviews in the Philadelphia area regarding their use of care pathway systems.
    • SOLUTION:
      • Networking via LinkedIn, rather than the customary “contact and wait” recruiting method of dialing and faxing, was the selected methodology.
    • OUTCOME:
      • The response was overwhelming and the quota of six C-level personnel was met in two days. Over a dozen more interested respondents from all over the country were turned away.

 

  1. RAW MATERIALS PROVIDER
    • ASSIGNMENT:
      • The target was purchasing agents of specific chemicals and enzymes. Not only were these a very small segment of overall purchasers within a company, they were from specific industries ranging from Oil and Gas to Consumer Electronics.
    • SOLUTION:
      • Used highly targeted LinkedIn searching to reach this audience of 2% incidence.
    • OUTCOME:
      • Completed telephone interviews with the very specific agents as requested by the client. Social media yielded a nearly impossible recruit, achievable.

 

  1. CONSTRUCTION MANAGEMENT APP
    • ASSIGNMENT:
      • Approached heavy equipment managers at small-to-midsize construction companies in the Chicago, IL area to get their input on industry apps.
    • SOLUTION:
      • Connected with the correct type of person via LinkedIn and established relationships in order to solicit their participation.
    • OUTCOME:
      • Recruited highly qualified respondents compared to other (traditional) client attempts at recruitment. Respondents welcomed the interviewing team onto their construction sites for the in-depth interview.

 

  1. REGIONAL BANK CHAIN
    • ASSIGNMENT:
      • A regional bank chain was looking to survey small business owners who banked with their competitors. These owners were asked to complete a 15-minute online survey.
    • SOLUTION:
      • Connected with business owners in five markets in the southern U.S. Pre-screened all respondents, sent links and monitored progress of all participants.
    • OUTCOME:
      • Had almost double the response rate using a social media approach vs. landline dialing. Successfully drew fresh respondents, which was of utmost importance to an online survey.

 

  1. NATIONAL LIFE INSURANCE PROVIDER
    • ASSIGNMENT:
      • The target audience was men and women around the country who sold Universal and Term life insurance. In addition to agents, we were tasked with recruiting so-called “high producers”.
    • SOLUTION:
      • Made connections with agents using criteria in their LinkedIn profiles. Also joined LinkedIn groups and networked with group members.
    • OUTCOME:
      • Had two full e-focus groups with perfect show-rates and met the high producer quotas for the IDIs as well.

 

  1. NATIONAL ENERGY COMPANY
    • ASSIGNMENT:
      • A large, national energy company was looking to do a brand inventory among elite decision makers throughout the Marcellus Shale region. Potential respondents included state senators and congress members, prominent attorneys, state executive branch officials, professors, lobbyists, and committee members.
    • SOLUTION:
      • Made connections with the appropriate respondents on LinkedIn and email networking. Built a rapport and skillfully approached them electronically.
    • OUTCOME:
      • Completed all online surveys as per the geographic quotas. Were able to save the client money by recruiting many respondents without paying out incentives.